Article Marketing is well known.  Articles generally consist of an article body that has useful knowlege, and an article resource area that contains links back to the author’s site. This technique is sometimes mistakenly called Bum Marketing. Actually, Article Marketing is just one of the many approaches that all Bum Marketers use. (Bum Marketing gets its name from the fact that it is so easy even a bum could do it.)

The cool feature of article marketing is that you can count on two different sources of traffic. This is a key point that is often missed by new marketers. When you first submit your articles, if they are good, you should expect that they will be both spread (syndicated) and read. Once the article is distributed, the links in the resource box will be seen as backlinks to your site by Google, helping you rank in their search engine.

When selecting the article directories that you want to submit articles to, it is important to consider the strength of that directory. Having a good article directory list that you can turn to for this is and essential ingredient for a winning article traffic strategy. rather than researching article directory strength yourself, you can easily find lists of directories to choose from. The top article directory list will sort article directories based on their Google page rank and Alexa score.

One challenge that you will run into is that you can find excellent article directory lists, but they are often out of date as soon as they are published. What is needed is a site that ranks article directories on an on-going basis. So, be sure an look for a site that updates their list regularly. One such site can be found on MasonWorld.com. Their article directory web site is managed by a Perl script that gets updated every Sunday night.

In summary, article marketing can be a great traffic generation resource. Just make sure that you have the latest data when deciding what article directories to submit to.